Users will soon have a updated setting that enables them to reduce the volume of AI-made media appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a global release. This shift comes amid a increase in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for substandard, factory-style content that is often absurd or dreamlike.
Our research shows that many people like content created using AI tools, from computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, according to their own likes,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now over a billion videos on its app tagged as made with AI. Overall, more than 100 m pieces of content are submitted to the service each day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI content they view by using the content preference feature in the application and picking the AI content topic. Additional categories that can already be modified under the tool encompass current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify convincing AI-made content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth add an “AI-made” watermark to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar educational fund for specialists and organizations to create informative material about ethical AI use. This project will support educational bodies specializing in educating coding and technology.
Platform Protection
The video-sharing app has defended its content review process, during discussion over plans to cut jobs for hundreds of content moderators in Britain. The company is planning to eliminate 439 jobs in its user protection department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by removing the most harmful content prior to it is viewed by humans. The company announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
